Healthcare Consumerism And Health Care - 926 Words

Health care consumerism positions the consumer at the center of their own health care. Consumers are able to make informed health care decisions and be an essential element of the decision making process. It is a trend and focus of the recent government regulations and standards that reduces the roles of insurance and employers. Health care consumers have direct access to health care services and the ability to make informed decisions. Examples of the movement towards increased education and information include the direct-to-consumer advertising of medical products, prescription medications, medical conditions and treatments. The purpose of this paper is to analyze the leading factors that have fueled the health care consumerism era, evaluation of health care consumerism on the health care leaders and marketing in the 21st century, compare and contrast the advantages and disadvantages of health care consumerism, explain points of agreement and disagreement in the articles for this as signment, justify and evaluate the most significant challenges in addressing consumerism by health care marketers and leaders. Leading Factors of the Consumerism Era The leading factors which have fueled the health care consumerism era include 1) the government laws and regulations, 2) direct access to care, 3) increased learning and information, 4) humanity’s growing mobility, 5) the economy and other monetary concerns (Winans and Kasubski, 2011), 6) direct-to-consumer advertising, and 7) babyShow MoreRelatedEssay on Health Care Consumerism: New Marketing Trend847 Words   |  4 Pageswho has health insurance has been declining over the years and the cost of health care has dramatically been on the rise. Most people did not fully understand their coverage and the health system did not give enough choices; instead, employers and providers had full control over plans, cost, preferences, and many other options. While the cost was on the rise, quality of service was either the same or declining. 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